Sports is the real game changer - Vietnam Young Spikes 18

Over 60% Vietnamese parents perceive sports as a nice-to-have activity, but play no role in their children's development. However, sports actually contribute significantly to the process of mental, brain development, which benefit children's schooling.

*Illustration video below

We (me and my teammate) created this unique message to change their point of view.

Simple lines of message won't result in any change in action; hence, we repeated our encouragement twice in one single impression to make it more memorable. The idea was inspired by a winning candidate of Cannes Lion Festival.