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Brand: BAEMIN Vietnam 

Scope: IMC 

BRIEF
To celebrate the best 3-year-birthday for BAEMIN

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INSIGHT 

On birthday, most brands say thank you. However, the "thank you" is more than often "templated" - showing little sincerity. 

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IDEA: 1001 "THANK YOU" POSTCARDS

What makes a Thank You more sincere than a written, customized postcard? On 3-year birthday, we (all BAEMIN employees) write postcards to thank literally everyone (customers, partners, publishers, KOLs) on every channel (OOH, social, PR, banners, Youtube ads, etc).
 

Dear customers, thank you!

Thank You for skipping our ads to urge us make better ads

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