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Creative Manager: Nicki Tuan
Design Head: Phuc Huynh
Copywriter: Hoang Nguyen
BRIEF
To celebrate the best 3-year-birthday for BAEMIN
INSIGHT
On birthday, most brands say thank you. However, the "thank you" is more than often "templated" - showing little sincerity.
IDEA: 1001 "THANK YOU" POSTCARDS
What makes a Thank You more sincere than a written, customized postcard? On 3-year birthday, we (all BAEMIN employees) write postcards to thank literally everyone (customers, partners, publishers, KOLs) on every channel (OOH, social, PR, banners, Youtube ads, etc).
Dear customers, thank you!
Thank You for skipping our ads to urge us make better ads
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