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Brand: Lactacy Baby
Scope: Digital Campaign
CHALLENGE
Launch a summer campaign for Lactacyd babywash under brand platform "Skin speaks, We listen"
INSIGHT
Summer makes baby laugh, but it makes baby skin "cry" due to hot weather, dryness, heat rash.
IDEA: BABY SKIN STRIKE
Let baby skin speak up summer problems, with a strike.
The aim? Urge parents listen to baby skin need, thus take Lactacyd Baby as a companion during summer.
First, we inspire baby skin to "strike online"
When the strike makes an impact, Lactacyd Baby host a court - empower parents listen to baby skin problem with summer and learn how to take good care for not only their baby but also baby skin.
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