CHALLENGE

How to encourage more people take laser vision correction (LVC) with Zeiss Smile Pro? 

​

INSIGHT

Myopic people are stuck in an infinite mental loop:

myopic hassle -> surgery fear -> keep on glasses -> myopic hassle...

which prevents them from taking LVC. 

​​

IDEA: BREAK FREE FROM THE MYOPIC LOOP

With innovative LVC technology in less than 10 seconds, minimal invasion 2mm, Zeiss Smile Pro breaks the fear of eye surgery to break you free from myopia, for life. 

​THEMATIC TVC