Creative Lead:  Tu Tran, Vinh Bui

Copywriter: Hoang Nguyen, Dai Dang

CHALLENGE

Uplift Gen Z during #stayhome time, with production restriction

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STRATEGY

Collab with Gen Z content creator, uplift Gen Z the Gen Z way

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IDEA: COCA-COLA BREAK-TIME SHOW

A Coca-Cola's Got Uplift Talent show, with 8 Gen Z content creators competing to bring the best uplift ideas to everyone during 10 minutes break time.