Creative Director:  Juan Miguel Abril 

Copywriter: Hoang Nguyen

Art Director: Ngan Nguyen

CHALLENGE

Reborn the iconic Tết campaign "Chuyện Cũ Bỏ Qua" (leave away grudges)

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INSIGHT

At Tet, Vietnamese people clean house to leave away bad things to open for new year luck. Why don't we also clean our heart for joyful (re)connection? 

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IDEA: CLEAN YOUR HEART FOR JOYFUL TET

The next chapter of Chuyện Cũ Bỏ Qua - calling everyone to clean up their heart to open arms for joyful moments, started from within their own family.