Brand: Vinamilk Optimum

Scope: IMC 

With formula inspired from breast-milk nutrients,

"Có Optimum - Nhà nào cũng có Mẹ" (There's always a Mom) is born.

 

This is not just a tagline, it's the long-term brand platform that is translated into light-hearted TVC and meaningful acts, e.g. CSR 2/9 "Hậu Phương Của Mẹ Quân Nhân" to onground "Tủ Hậu Phương" with an aim to support every "mom" in their motherhood.