Brand: Sika Vietnam
Scope: IMC
CHALLENGE
In construction industry, sole awareness is not enough. Even leading brand like Sika needs to create two-way engagement with its bullseye audience - the applicators.
IDEA: SIKA BUILD ADVISOR
A holistic approach to upgrade Vietnam’s applicators, with innovative yet practical initiatives from educational series, skill challenges, to a nationwide contest to select Vietnam representatives to Sika World Championship in China.
FIRST: EDUCATE
Holistic educational series that cover key topics: Build - Waterproof - Finish. With experts from Sika and partners, we provide the most applicable experiences on the most popular media to applicators: Facebook & TikTok.
SECOND: TEST
Series challenges for applicators to apply the lessons into practice.
THRID: NATIONWIDE CONTEST
The Vietnam's Got Talent for tilers across 63 provinces. With roadshow, regional contest and the grand finale. The winners then fly to China to compete the Sika World Championship.
