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Creative Lead: Tu Tran, Vinh Bui
Copywriter: Hoang Nguyen
Award:
Gold (Product Launch) - MMA APAC
Silver (Innovation) - MMA Vietnam
Bronze (Brand Awareness) - MMA APAC
CHALLENGE
Differentiate Redoxon from a sea of claim-to-be immunity boosters and increase daily usage for the multi-vitamin effe.
STRATEGY
Turn Redoxon into a healthy ingredient in everyday meals
IDEA: TURN GUILTY PLEASURE INTO HEALTHY PLEASURE
The first time ever concept of using the effe tablet to make healthy food that can boost your immunity and protect your health.
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