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Creative Lead: Tu Tran, Vinh Bui
Copywriter: Hoang Nguyen, Dai Dang
CHALLENGE
Create an uplift engagement during #Stayhome time
STRATEGY
Turn slump hour 4PM into the day's most uplift time with Coca-Cola
IDEA: 4PM SHOW - UPLIFT WITH AMEE
An at-home series hosted by popular singer - AMEE to get everyone uplifted at 4PM with hilarious ideas, games
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